| Uxbridge, UK, March 31, 2008
-- Xerox is the number one paper brand for cut sheet paper in Europe for the fifth
year running, according to research by Opticom International Research. The industry
standard benchmark survey for office paper brands has been conducted among more
than 4,000 professional end users across seven countries in Europe.
Opticom's Brand Equity Index (BEI) is a complete approach to
strategic branding. It assesses the impact of individual office paper brands,
benchmarks the leading brands against each other and evaluates the success of
individual brand strategies over time using four key drivers of brand equity:
spontaneous awareness; top-of-mind; qualities and associations; and loyalty.
Xerox has built its reputation as an innovative quality brand
that sets the standard for excellence in the paper industry. The company's combined
expertise in printer technology and paper production helps customers to improve
productivity and maintain quality thus delivering the right paper for the right
application every time.
In Europe, Xerox has recently enhanced its range of papers and
now offers customers the widest variety of environmental papers in the market:
- Planet Optimum is the
first Xerox branded FSC (Forest Stewardship Council) certified product in
the market. With a high level of whiteness, Planet Optimum contains over 30%
post consumer waste and is totally chlorine free bleached, offering a bright
white, high quality paper with very strong sustainability credentials.
- The Xerox Recycled range
has increased considerably in recent months and the introduction of Recycled
Optimum offers customers a 100% post consumer waste (PCW) sheet, with the
highest whiteness level offered in the Xerox Recycled portfolio. Sitting just
below Recycled Optimum in whiteness levels comes the Recycled Pure +, another
100% PCW sheet, certified to both Blue Angel and Nordic Swan environmental
standards.
Xerox will continue to develop
innovative media, delivering environmentally positive, creative applications
to the market. By developing digital-optimised solutions, Xerox helps its customer
to deliver the right media for the right application, ensuring the best printing
quality and optimised run ability through digital printers.
About Xerox Europe
Xerox Europe, the European operations of Xerox Corporation, markets a comprehensive
range of Xerox products, solutions and services, as well as associated supplies
and software. Its offerings are focused on three main areas: offices from small
to large, production print and graphic arts environments, and services that
include consulting, systems design and management, and document outsourcing.
Xerox Europe also has manufacturing and logistics operations in Ireland, the
UK and the Netherlands, and a research and development facility (Xerox Research
Centre Europe) in Grenoble, France.
-XXX-
| 